A clear, lightweight bar boosts click‑throughs— and it don’t need an app.
Bar types and placements
Choose between a top sticky bar, inline promo rows, or per‑template variants for targeted messaging.
Keep copy short (50–80 chars) and ensure the bar doesn’t obscure critical UI.
Styling and mobile behavior
Ensure sufficient color contrast, readable font sizes, and an obvious dismiss. Avoid stacking multiple bars on mobile.
Guidelines: WCAG contrast.
Scheduling promotions
Use start/end times for seasonal campaigns and preconfigure variants to avoid last‑minute edits. Localize currency and dates.
Tracking clicks and outcomes
Track CTA clicks with GTM events and annotate campaign periods in Analytics. Attribute revenue where possible.
Refs: GTM events, Customize themes.
Frequently Asked Questions
How to make sticky?
Use position: sticky with a safe top offset; test on iOS Safari.
Show per country?
Use geolocation or manual market templates with conditional text.