UX patterns that don’t annoy
Delay the popup (e.g., 10–20s), cap frequency per session, and always provide a visible dismiss button with keyboard focus.
Respect accessibility roles/labels and trap focus inside the modal.
Research: NN/g overlays, Google interstitials.
Targeting and triggers
Trigger on scroll depth, time delay, or exit intent. Exclude checkout and policy pages. Segment by page type, country, or UTM campaign.
Measure uplift against a holdout group.
Connect to your email tool
Integrate with Klaviyo/Mailchimp using API keys or embedded forms. Map fields (email, name, source) and double opt‑in if required.
Validate events and conversions with Tag Assistant.
Measure conversions
Track sign‑ups via GTM custom events (e.g., newsletter_signup) and import conversions into Ads/Analytics.
A/B test copy, timing, and incentives; stop tests at significance, not vibes.
Guide: GA conversions.
Frequently Asked Questions
Will popups hurt SEO?
Avoid intrusive mobile interstitials; follow Google’s guidance.
How do I A/B test?
Split audiences by session and compare sign‑up rates.