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Add Instagram Feed to Shopify

Embed a styled, performant Instagram feed without slowing your storefront.

A live Instagram feed boosts social proof— and it don’t have to be slow.

Approach: native vs. third‑party

Compare official embeds (Basic Display) vs. app widgets. Official embeds are simple but limited; apps offer layouts and moderation.

Favor lazy‑loaded grids with pagination to avoid long initial loads.

Docs: Instagram Platform, Basic Display API.

Setup and authentication

Use short‑lived tokens or app connectors. Store secrets server‑side and proxy requests if needed. Rotate tokens periodically.

Validate with a test account before switching to production.

Styling the feed

Constrain image sizes, add gap spacing, and provide visible focus states. Offer a View on Instagram link for each item.

Use CSS grid with fixed aspect ratios to prevent layout shift.

Performance and caching

Cache API responses (server or CDN), defer scripts, and lazy‑load images. Prefetch hover/focus thumbnails when possible.

Audit with PageSpeed and consider lazysizes for progressive loading.

Frequently Asked Questions

Will it slow my site?

Use lazy loading and caching; avoid large inline scripts.

Any API limits?

Yes—observe Instagram rate limits and token refresh cycles.

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